“If you don’t have an email list, you don’t have a business.”
You’ve probably heard that phrase before.
While we don’t necessarily agree that it’s completely true (because yes, you absolutely have a business!), there is a reason successful business owners talk so much about building an email list.
Your email list is one of the few marketing assets you actually own.
Unlike social media, your emails aren’t controlled by an algorithm. They don’t disappear because a platform changes its rules. They go directly to people who have chosen to hear from you.
The good news?
Building an email list doesn’t have to be complicated.
In this episode of Mugs & Marketing, we talk about simple ways to begin collecting email addresses—even if you’re just starting your business.
Inside this episode, we discuss:
☕ Why email is still one of the most valuable marketing tools available
☕ Simple ways to collect email addresses online and in person
☕ Why you don’t need fancy software to get started
☕ Creative ideas for growing your list through lead magnets, giveaways, waitlists, and events
☕ Why social media followers are not the same as email subscribers
☕ Beginner-friendly email software options like Kit and OfferingTree
The biggest takeaway?
Don’t wait until everything is perfect.
Start collecting emails now.
Whether that’s with a simple spreadsheet, a signup sheet at an in-person event, or a free landing page, every email you collect is another opportunity to build relationships with future customers.
Ready to Go Deeper?
If this episode leaves you thinking, “Okay… but how do I actually set this all up?” I’ve created a beginner-friendly course called Email List Building Basics. This is also one of the many courses available inside Ashes Academy membership (see link below).
Inside the course, I’ll walk you through:
- Choosing an email marketing platform
- Creating your first email signup form
- Building a simple lead magnet
- Setting up landing pages
- Sending your first newsletter
- Understanding the basics of email marketing without the overwhelm
It’s designed specifically for beginners who want a simple place to start.
Happy list building!
Resources mentioned:
📧 Email List Building Basics Course
🧘🏻♀️ Ashes Academy Membership
Links mentioned may be affiliate links.