Are you struggling with starting or growing your yoga business?
Yoga Business from Home is an online course to help new yoga teachers looking to go from no audience, mediocre tech skills, and lacking confidence to growing a successful home-based yoga business through the power of the internet.
The course materials include the framework for building a solid foundation in your yoga business (after YTT), whether you’re doing it online, in person, or both.
Inside, you’ll find guides and tutorials to help you on your path to confident yoga teacher and business owner. There’s no need to spend hours pouring over YouTube videos. Along with this course, you’ll receive access to Ashes Academy membership for guidance and coaching to help you save time and in turn, make you more money.
When you join, you’ll have access to:
- Yoga Business from Home course
-8 modules of lessons
-Hosted on the Teachable course platform
-PDF guides and downloadable resources
- Ashes Academy Community & Coaching
-Weekly on-going Zoom Q&A + replays
-Private Facebook group
-Content reviews, check-ins and bonus trainings
– 1:1 welcome call to get you started
– Sequencing & cueing trainings collection
I graduated from my YTT in November but left feeling overwhelmed and lost. I felt like I didn’t learn anything and definitely didn’t feel confident enough to teach. I have been teaching family members, but that’s about it. I started to feel like I hit a wall because I didn’t know where I could learn more from, especially since I am not making an income, I cant take all these expensive trainings. But then I found Ashley, and I took your course! Now I truly feel the passion to teach again and ready to move forward.
Yes, you can make a living as a yoga teacher.
Better yet, you can build a profitable yoga business that you love from HOME.
(Hint: That’s exactly what I help you do inside the Yoga Business from Home course.)
Enrolling in Yoga Business from Home includes access to our accountability membership that includes group coaching to those who are ready to go beyond YTT and make an impact and income by building your online yoga business foundation.
Who is ideal for
This course is ideal for three types of people:
1. Experienced Yoga Teachers who are looking to build an online yoga business with simple systems in place.
2. New Yoga Teachers who are serious about wanting to teach yoga as their career, but feel underprepared and overwhelmed.
3. Yoga Teacher Trainees who are working towards their YTT certification and need extra support to eventually graduate feeling confident and successful.
So, whether you’re an experienced yoga teacher or about to graduate YTT, you’ll find benefit inside this course.
Who is NOT ideal for
This course is not ideal for you if:
You have never practiced yoga in your life.
You are looking for done-for-you services and do not want to think about money or business.
You’re looking to study YTT topics such as in-depth anatomy, pose breakdowns, philosophy, history, technology, getting hired, marketing, etc…
You want someone else to grow, run and manage your yoga business for you.
You’re not interested in learning from experienced teachers who have gone before you.
To be clear, you do not need to be a super experienced yoga teacher or business owner to be a good fit for the course.
However, you do need a basic knowledge of yoga teaching and the internet, along with a willingness to learn.
Essentially, if you’re committed to success as a yoga teacher and want the fast-track to yoga business confidence, Yoga Business from Home course is for you.
I have always thought that I would do some sort of online yoga offering and I wasn’t sure how to begin. Ashley’s course has helped me discover my online niche, gain clarity and begin to develop my yoga business. The biggest shift for me was learning about digital course creation. She offers incredible value, continuous mentorship, tech help and so much more all at an affordable price point. It’s the best business development program that I have ever taken.
Who is Ashley?
If you’ve read this far and you don’t know me, hi! I’m Ashley.
I’m a yoga teacher, YTT lead trainer, studio owner, online course creator, entrepreneur, and media communications expert.
I graduated from my first YTT in 2013, immediately quit my full-time job and set out to be a full-time yoga teacher.😅 I can’t say the path has been easy, but I’ve learned a thing or two (or 500 things) that would have seriously helped me in the process.
Using what I’ve learned after years of trial and error in the yoga industry, I’ve packaged up all the tips, tricks and short-cuts into an all-encompassing academy and coaching program. That’s exactly what ASHES Academy is all about.
Timeline of events:
2011 – Student athlete, graduated 4.0 with a 4-year degree in Graphic Communications.
2012 – Working full-time as a graphic designer, I started teaching group fitness classes on the side. I also joined an online fitness coaching business & community. This is the year I dove DEEP into personal and professional development.
2013 – Attended 200 hr YTT in Dallas TX and learned to teach power vinyasa yoga. Quit my full-time graphic design job to pursue yoga teaching. This is the year my dad passed away and I realized life is too short to not do what you love.
2015 – Started practicing Ashtanga yoga and attended first of many live Budokon® Yoga trainings.
2016 – Started my online yoga business, investing in business coaching to streamline my growth.
2017 – Co-led my first 200 hr YTT in Fargo, ND.
2018 – Moved across the country to Washington state, and became a mom. With this life change, I had to start completely over. I also co-led my second 200 hr YTT in Wisconsin when I was 5 months pregnant.
2019 – Purchased a local yoga studio. Led 3rd 200 hr YTT (sold out) on my own.
2020 – Led my 4th YTT (sold out), finished up in June. Studio temporarily shuts down. Moved all classes and offerings online within 24 hours. The year of Virtual Yoga Teaching!
2021 – Turned my energy and efforts towards online courses, workshops and this membership. Made the tough decision to let go of my physical yoga studio. Continued developing relationships and building community online. Decided to close my studio at the end of the year and go 100% virtual with my business.
2022 – I run a thriving online-based yoga and coaching business, and I teach one yoga class per week locally. Life is good!
I have been so impressed with Ashley’s business course and the level of support and attention that Ashley gives to all members. There are so many things that I have learned from her that I didn’t even know I needed to know.
“How does this online course… work?”
Once you sign up, you’ll get an email with your confirmation to access the course portal on the Teachable platform. Inside, you’ll see the course: Home Yoga Business Course (self study course).
From that initial email, you’ll see the dates & times for our live small group coaching calls that will be held on Zoom. Calls are currently on Sundays alternating between 8am and 12pm Pacific Time.
You’ll also be invited to our private Facebook group for accountability, community and additional support.
Last, in that same confirmation email, you’ll get the link to sign up for your complimentary welcome call anytime during our first 8 weeks together.
It starts with step 1 – enrolling today!
Each module in the Yoga Business from Home course walks you through one of the steps in the ASHES method for business growth. You’ll get video lessons, templates, examples and tutorials to help you get to the business of your dreams, step-by-step. This is a self-paced course – the lessons are not offered in real time, so every student in may be in a different stage.
Ashes Academy is a membership that includes weekly group coaching calls on Zoom, a private community, accountability check-ins, weekly membership email with all updates, and additional trainings from myself and guest instructors. It’s the on-going real-time accountability along with access to me, Ashley, as your yoga business coach.
When you join, you get access to BOTH the course and membership.
Yoga Business from Home
Module 1: Audience Clarity
The first step to growing your byoga business is getting clear on who you serve and the problems you help solve. In this module, you’ll learn how to define your niche in several different ways. You’ll come up with a powerful transformation statement and start filling in your yoga business plan.
Module 2: Business Foundations
Before we get to the fun part of creating and selling offerings, we have to understand how business works from the legal and professional side. You’ll learn about insurance, waivers, forming and LLC, expense tracking and more. This is a more general guide to start your business foundations. I recommend you consult your own tax advisor and legal professional for official advice on your specific needs.
Module 3: Website Building & Offerings
In this section of the course, you’ll learn what you need to set up for people to actually sign up for your offerings. This lesson includes information on how to create a simple website, or at least set up a scheduling & booking software so that your clients can easily book your services. You’ll choose a few simple offerings to sell so that you can start sharing right away. You’ll understand how small offerings can and will lead to your bigger offers as you start to grow.
Module 4: Marketing & Social Media
Social media, and marketing in general, is a big topic to cover. In this module, you’ll learn the difference between timely and evergreen marketing channels and will be provided templates and post ideas to get you started. You also have access to my Reels 101 workshop, a 4-part Youtube series, Facebook 101 and group marketing strategy, and a variety of other lessons from the main social platforms. But social media isn’t the only way you can advertise your business. There are many ways to be creative on and offline. (We do not discuss paid ads in this course.)
Module 5: Set up Email List Builder
Email, more than anything, is the best way to communicate to your potential and current clients. Email marketing has a much higher conversion rate (people buying) than any social media marketing plan. This lesson will cover the basics of creating an email incentive to encourage people to sign up for your email list. You’ll sign up for an email management software and then set up your list builder. When you are ready, you can then watch the replay of Part 2 in the email marketing module – creating email sequences. It’s listed below the main video. Templates and examples are included.
Module 6: Elevate your Offerings
You’re ready to do something bigger than a single yoga class. Maybe it’s a 6-part workshop series. Maybe it’s a 12 week course. Maybe it’s a half day retreat. Maybe you are ready to set up your regular classes as an auto-pay membership that gives your students more. In this module, you’ll learn how to elevate your client’s experience through offering something that provides and even bigger transformation.
Module 7: Launch Marketing Plans
It’s not enough to create an offering. You have to market and sell it. In this module, you’ll discover a variety of ways that you can launch your offers, even before you have everything created. You can pick and choose the methods that you feel most comfortable with, however, I encourage you to get of your comfort zone and try a few methods that you wouldn’t ordinarily choose (sales calls, anyone?). Whether you have no audience, or some audience, you’ll find a way to get your first few people to join you.
Module 8: Scaling Your Business
We all have a limit to how much yoga we can teach. For some it’s a couple classes week. Others might be okay with 5 classes a day. Regardless, there’s always going to be a limit. One of our goals in creating an online section to our business is to create time freedom. Passive income isn’t entirely passive, as it takes work to set up – but once it’s complete, you can literally make money while you sleep. In this lesson, we’ll talk about setting up on-demand offers, signing up as an affiliate with companies you connect with, and other methods to grow your business beyond trading time for dollars.
Access to all yoga sequencing & cueing tutorials and live training replays. ($297 value)
This membership initially started out as a yoga sequencing and teaching tips membership in mid-2021, and has since shifted into primarily business and marketing. But you still get access to the bonus materials and content included with any of the past trainings, as well as on-going monthly sequencing live sessions. This is in a separate course that you can decide if you’d like to access or not.
Training replays currently include:
- Sequencing 101
- Sequencing Short Classes
- Sequencing Beginner Classes
- Ladder Flow Sequencing
- Essential Oils and Yoga
- Confident Cueing
- Creative Cueing
- Cueing ABCs
- Hosting Yoga Workshops
- Bad Pose Party (alignment)
- And more!
What’s the price?
Yoga Business course PLUS Ashes Academy Coaching
Lifetime Access $997
Full access to business course & membership for life.
Monthly Access $47/month
Access to business course & membership until you cancel. Renews automatically monthly. Cancel anytime.
**Lock in this monthly rate before September 2022 price increase to $97.**
Answers to your Questions!
What do I get when I join?
As soon as you join, you’ll get immediate access to the course content on the Teachable platform, the schedule and Zoom link for our live calls, the link to book your 1:1 call anytime… and an imaginary gold star!
What if I can't join the live calls?
The times and days of the live Zoom sessions are scheduled, but are subject to change. Whether it’s timezone or scheduling issues, if you cannot join live, no worries! The replays and materials of each workshop will be available in the membership portal shortly after it concludes. Hang out in our private Facebook group for more community interaction.
You also have the opportunity to get questions answered on our live calls by filling out a form I will provide through email.
Can I enroll in the course only? Or can I attend the live sessions only?
The course and live sessions go together. You will have access to the course content and calls as long as you remain and active paying member. Replays of the live sessions will also be saved and available for you to watch at any time. Past replays are available, too. If you want to join for one reason or another, that is A-okay. I encourage everyone to go through the course content at least once as an overview to have a baseline for the accountability calls.
What apps will I need?
You’ll need Zoom for live sessions and Teachable for the membership portal. Teachable app is only available on iOS. Anyone else can login through a web browser. Materials are downloadable.
If I choose monthly payments, what happens when I cancel?
If you cancel on the monthly plan, you will lose access to the course content and Facebook group. You can download much of the content if you want to, but you will not longer get access to the accountability group, live calls, or course platform.
How would I cancel the monthly payments?
I hate to see you go, but I understand life gets busy and priorities change. You can cancel monthly payments by sending an email to firstname.lastname@example.org with “cancel” in the subject line. Please use or mention the email address you used when you signed up. You can also cancel by updating your info on this website.
What is the refund policy?
If you are unhappy with this course within 14 days, you may request a refund. Just a reminder, though, this is a self-paced course that you can come back to at any time. You do not have to go through any of it in real time. Contact email@example.com with questions.