Finding Your Customers (Without Overthinking Your Ideal Client) One of the most common questions new business owners ask is: "Who is my ideal customer?" Maybe you've even downloaded one of those worksheets where you're supposed to give your customer a name, an age, a...

One of the biggest myths about entrepreneurship is that successful business owners wake up one day with seven perfectly functioning income streams. The reality? Most of us start with one. Then we slowly build another. And another. In this episode of Mugs &...

"If you don't have an email list, you don't have a business." You've probably heard that phrase before. While we don't necessarily agree that it's completely true (because yes, you absolutely have a business!), there is a reason successful business owners talk so much...

How Creative Entrepreneurs Actually Schedule Their Days (Hint: We Do It Very Differently) One of the biggest questions aspiring entrepreneurs ask is: "What's your daily schedule?" The funny thing is... There isn't one perfect answer. In this episode of Mugs &...

How to Start Selling Handmade Products (Without Making It More Complicated Than It Needs to Be) Thinking about turning your craft or hobby into a small business? Whether you make pottery, jewelry, crochet projects, woodworking pieces, yoga accessories, or another...

The Truth About Leaving Your Full-Time Job to Start a Creative Business One of the most common questions creative entrepreneurs ask is: "When will I know I'm ready to quit my job?" The honest answer? There's no perfect moment. In this episode of Mugs & Marketing,...

From Art Teacher to Pottery Artist: How I Accidentally Built a Handmade Business If you had asked me ten years ago what kind of artist I would become, pottery wouldn't have even made the list. I thought I was going to work in animation. I earned a Bachelor of Fine...

From Graphic Designer to Yoga Entrepreneur: My Unconventional Path to Building an Online Business When people discover my business today, they often assume I started as a yoga teacher and somehow figured out marketing later. The truth is actually the opposite. Long...

Welcome to the very first episode of Mugs & Marketing! In this introductory episode, twin sisters Ashley and Alisha share who they are, what they do, and why they decided to start a podcast together. While both sisters run creative businesses, their paths look...